Establish the identity
The rebrand introduced a disciplined visual direction built around the company’s engineering focus. Logo design and guidelines established a shared foundation for marketing and digital work.
Stone Ridge Technology / Brand identity & web design · Selected founder work · 2018–2022
Technical expertise. A clearer presence.
A company-wide rebrand and website redesign brought a consistent visual direction to a specialized engineering software business.
Our founder’s contribution
- Brand identity
- Website design
- Brand guidelines
- Development direction
The business problem
The technology was stronger than its presentation.
Stone Ridge had deep technical expertise, but its identity and digital presence did not communicate the same sophistication. The challenge was to make the business clearer and more credible without flattening the technical detail its customers needed.
The work.
Selected project visuals from the founder’s portfolio.
Make complex information easier to navigate.
The solution
Apply it to the website
The website redesign emphasized hierarchy, product storytelling, and navigation. The goal was to help a technical audience understand the offering without oversimplifying it.
Carry the direction into delivery
The founder directed a globally distributed development team on implementation, visual quality, and interaction standards. The identity extended into marketing materials and software interfaces.
The outcome
One visual direction across the business.
The delivered work connected the company’s identity, website, marketing materials, and product experience. A shared visual standard carried from how the company presented its offering to the software its customers used.
Selected work completed by the founder in a lead product design role. Development was delivered with a distributed team.
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