Mezco Toyz / Ecommerce · Selected founder work · Earlier work
A redesigned shopping experience built around deposits, long lead times, and waitlist reservations—with custom ecommerce delivery managed from start to finish.
Our founder’s contribution
The business problem
Mezco’s existing store was not functioning. Its collectibles business also had ordering requirements that needed to be resolved before a new storefront could work: some products required non-refundable deposits, some would not ship for a year, and waitlist reservations were not actual orders.
Selected project visuals from the founder’s portfolio.
The solution
The storefront redesign accounted for deposit-based preorders, extended delivery schedules, and reservations. These were distinct business requirements, rather than products that could all follow a standard purchase model.
Humble Meteor’s founder redesigned the storefront and managed the custom ecommerce vendor from start to finish. That role connected business requirements, the shopping experience, and the team implementing the store.
The work also included Mezco’s wordmark. The identity and ecommerce interface remain in use, according to the founder, more than a decade after the original work.
The outcome
Following launch, Mezco’s online store generated $3 million in its first year, starting from no sales through the nonfunctioning storefront. The project established a working direct-to-consumer channel for the brand’s products and collector audience.
Historical first-year sales reported by the founder, who led the storefront redesign and custom vendor delivery.
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