Paid search drives brand awareness & new users

A digital marketing case study.

Success story

An established SMB in the recruiting space looking to reach a B2B audience, instead of their typical B2C, tracked 5x the number of conversions by implementing a targeted paid search campaign.

The challenge

Trying to reach a B2B audience, when you typically speak to Consumers, can seem a bit overwhelming. There are multiple factors that need to be considered, from messaging to targeting to where you are driving them (i.e. landing pages). While there are some platforms that lend themselves to both B2B and B2C audiences, there are nuances as to how you go about setting up and running a campaign that is geared towards businesses rather than consumers.

Fortunately, we have had years of experience helping clients engage with all kinds of target audiences – from both B2B and B2C segments. We believe that if you stay hyper focused from both a targeting and messaging perspective, you can achieve client goals.

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New Users

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Increase in conversion rate

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Highest channel for onsite engagement

Key insights

The 8-week paid search campaign achieved a high level of brand awareness for this business-focused audience. The campaigns surpassed key benchmark metrics after just a few weeks of activity, producing above average CTRs, at extremely strong and high profile positions, all while generating onsite engagement that was higher than all other paid channels.

Interested in learning how this approach can help your small business?

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